Lead Generation

Transcend Conventional Lead Gen: Unlock Dynamic Growth With Custom Tools and Targeted Strategies

Ever glance at a marketing agency’s website and feel an all-too-familiar sense of déjà vu? Yep, they’re all using tired, cookie-cutter strategies to promise leads, conversions, and the perfect marketing funnel. But if everyone is doing the same thing, how can they help you stand out?

At EDS, we set ourselves apart by leveraging data and big ideas to directly solve your customer’s individual pain points. Through unique, data-driven content and out-of-the-box strategies, we meet your audience where they are — and stick with them through every stage of the funnel.

We Make an Immediate, Positive Impact

We don’t just act — we innovate. With agility at our core, we rapidly transform your lead generation strategy, ensuring not just more leads but the right leads from both paid and inbound marketing efforts. From crafting personas and mapping out buyers’ journeys to designing conversion-optimized magnets and funnels, we’ve got it covered. Incorporating nurture campaigns, creating intricate workflows, and ensuring pristine CRM data, our strategy offers a comprehensive A-to-Z solution to amplify demand.

We Set You Up to Scale With CRM Support, Automation Programs, and Custom Tools

Nowadays, lead generation needs to move beyond just gated content. We surpass the traditional to supercharge lead gen with custom tools and automation.

We Push the Boundaries With Trendsetting Creativity

Whether it’s leveraging social platforms for paid ads, conversion funnels, videos, and carousels, or embracing thought leadership via podcasts, our focus is always on engaging your audience with the best content that attracts them to your brand and converts them to leads. Plus, we take advantage of the latest trends and developments in tech.

We Don’t Just "Audit" — We Create a Plan AND Execute It

We’re not about empty audits. We craft, we strategize, and most importantly, we act. From identifying potential in your funnel to ensuring qualified leads seamlessly transition to sales, we’re hands-on every step of the way.

We Give You a Long-Term Growth Plan

We’re in it for the long haul. We’re on a constant quest to increase your lead volume, improve your lead-to-customer conversion rate, and help your company grow well into the future. We dig deep to understand what works and what doesn’t, leading to the development of a robust lead-scoring program that not only helps you manage and analyze incoming leads but also continuously optimizes your lead gen strategy. Our vision for you? A flourishing company with a pipeline that perpetually converts..

What Our Lead Generations Experts can Do for You

Personas & Buyer
Journeys Mapped to
Content & Conversion
Points

Lifecycle Stages &
Funnel Building

Premium Content &
Asset Optimization

Lead Gen Content &
Conversion Audit

Paid Marketing for
MOFU & BOFU Leads

Lead Magnet
Creation

Custom Tool
Development

Nurture Campaigns

Marketing
Automation

Lead Scoring Models

CRM Setup & Data
Maintenance

Reporting & Analytics

Our Process: Bespoke to Your Business & Your Goals

To understand the best marketing channels and strategy for your brand, we start with our Growth Scorecard. This helps us identify where you need support and what unique, specific content would best align with your goals.

Based on your Scorecard, we build your Revenue Acceleration Map, an easy-to-follow plan designed around three Growth Hubs — Attract, Convert, and Accelerate — that bring qualified traffic to your site, improve conversion rates, and increase your revenue. Pretty awesome, right?

How Lead Generation Is Integrated Into Our Growth Hubs

Attract Hub

We use a combo of classic techniques and groundbreaking approaches to ensure you're center-stage for your target audience. We finesse websites, content, CTAS, forms, and workflows to capture the attention of those valuable leads. This isn't just about leads - it's about crafting a journey from top-of-funnel curiosity to bottom-of-funnel commitment.

Convert Hub

Meet your potential customers where they are and when they're ready. We supercharge your conversion campaigns using channels perfectly tuned to your brand, from email automation and SMS to search retargeting and even good old direct mail - for an approach that's seamless, targeted, and effective.

Accelerate Hub

We're in the business of scaling successes. With automated workflows, lead scoring precision, and insights that cut to the core of sales readiness, we know what clicks. Our strategies aren't static -we lay a rock-solid foundation with proven techniques, and then amplify with the freshest industry insights, tech advancements, and marketing trends.

Our client’s lead volume increased 270% in just one year with a lead generation strategy from EDS

Ready to get in touch?